Will Nitze: “Formulating and Democratizing Brain Fuel to Beat the Afternoon Slump” | Talks at Google
Will Nitze studied neuroscience at Harvard University and became fascinated with the human brain from a physiological standpoint. He later found that most people start having difficulty focusing at work around 2:30pm, whether that be brain fog or headaches. He could not find any grab-and-go food items that were geared towards brain function and that was his ‘aha’ moment that drove him to dive into the health bar industry and in 2017 IQ Bar was born!
Will came in to Google to discuss his research on the Brain-Food Connection and why we chronically eat foods that harm our most valuable organ. For instance, when we think of food, we don’t think of the brain – we think of variables like emotion, cost, and bodily health. Conversely, when we think of modulators of acuity, we think of things like caffeine, pills, and sleep – not food. The reality, of course, is the food has a massive impact on brain function. These misaligned associations cause us to form misconceptions like 1) It’s “normal” to feel exhausted at 2:30pm 2) Cognitive impairment is just part of aging and 3) We’re genetically predisposed to a cognitive fate. Enjoy!
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