Facebook Data: The Scott Walker Boom Is Real

Wisconsin Gov. Scott Walker was talked about 1.2 million times on Facebook last week, a 500% increase from the previous week. But the surge in interactions was accompanied by a drop in positive sentiment.

Scott Walker led the pack of possible Republican presidential contenders for Facebook interactions measured last Monday through Friday, with Texas Sen. Ted Cruz trailing him at 1 million interactions, and former Texas Gov. Rick Perry coming in third at 599,000.

The Wisconsin Republican delivered a well-received speech at a gathering of conservative politicians and activists in Iowa the Saturday prior to his jump in interactions.

Walker is also ahead in a Des Moines Register poll of likely voters in Iowa, leading the crowded Republican field at 14%.

Read more: http://www.buzzfeed.com/kyleblaine/facebook-data-the-scott-walker-boom-is-real