Tag: brands

Politicians, Police, And Brands Have Weighed In On “The Dress”

Is nothing sacred?

Thursday evening, the world cleaved in two after BuzzFeed posted an image of a dress that many believed was white and gold, but was actually blue and black.

So of course it wasn’t long before some of the nation’s leading people and organizations weighed in. Here’s what happened when they did:

Exhibit A: Government agencies.


First we have a few of police departments, a national park, and a public transit agency weighing in. Not bad.

We encourage everyone to have peaceful conversations about the color of the dress. Agree to disagree.

— mcpnews (@Montgomery Co Police)

At this stage in our inquiries Queensland Police cannot confirm if #TheDress is #blueandblack or #whiteandgold.

— QPSmedia (@QPS Media Unit)

.@aaj213 is Blue Line really white? Is Gold Line really black? We will never know. #TheDressIsWhiteAndGold

— metrolosangeles (@Metro Los Angeles)

Exhibit B: Politicians.


Politicians can relate to the common folk too. Yes, some are politicizing this thing, but still.

I was all in on the #llamas, but can’t bring myself to tweet about a #whiteandgold dress.

— SenatorTimScott (@Tim Scott)

But what if I see #blueandgreen in #thatdress? @BuzzFeed

— RepSwalwell (@Rep. Eric Swalwell)

I know three things: 1) the ACA works; 2) climate change is real; 2) that dress is gold and white.

— ChrisMurphyCT (@Chris Murphy)

I’ve never been more confused in my life. And I’ve listened to @replouiegohmert speeches on the House floor. #whiteandgold #blackandblue

— RepMarkTakano (@Mark Takano)

Thought I had a reasonable understanding of what Twitter is/can be used for. Especially for an 88-year old.But here we are, with a dress.

— JohnDingell (@John Dingell)

Exhibit C: Brands.


Finally, some brands saw in #TheDress an opportunity to sell more stuff. First, we have the places:

Something, something, #TheDress. Something, something, #PurpleAndGold. #TheInternet

— OrlandoCitySC (@Orlando City SC)

Debate #TheDress all you want, but we know #WhiteAndGold when we see it. @MandalayBay #Vegas

— Vegas (@Vegas)

Then there are the brands, which generally just tweeted their own colors, plus some hashtag related to the dress. The whole thing is reminiscent of that time Taco Bell was really into being “on cleek.”

We’re seeing #WhiteandGold.

— united (@United)

Still don’t know what color #thedress is? See for yourself. #whiteandgold or #blackandblue? http://t.co/KkDAMxKr6t

— eBay (@eBay)

You’re not the only ones @Cirque! We see blue & yellow too 🙂 #TheDress

— IKEAUSA (@IKEA USA)

Why choose sides when you can have them all? #TheDress

— Sephora (@Sephora)

But seriously. This is the only #WhiteAndGold we need to worry about. #TheDress

— GooseIsland (@Goose Island Beer Co)

We just see orange #thedress

— Ornge (@Ornge)

So is ARDY #blackandblue or #whiteandgold? #RDMA

— radiodisney (@RADIO DISNEY)

All we see is orange. #TheDress.

— tide (@Tide)

We’re not sure about #whiteandgold or #blackandblue – we’re a bit more partial to blue and gold…

— AuntieAnnes (@Auntie Anne’s)

Read more: http://www.buzzfeed.com/jimdalrympleii/politicians-police-and-brands-have-weighed-in-on-the-dress