{"id":68621,"date":"2019-12-24T04:01:02","date_gmt":"2019-12-24T09:01:02","guid":{"rendered":"https:\/\/effectsofanxiety.net\/archives\/68621"},"modified":"2019-12-24T04:01:02","modified_gmt":"2019-12-24T09:01:02","slug":"will-nitze-formulating-and-democratizing-brain-fuel-to-beat-the-afternoon-slump-talks-at-google","status":"publish","type":"post","link":"https:\/\/effectsofanxiety.net\/archives\/68621","title":{"rendered":"Will Nitze: “Formulating and Democratizing Brain Fuel to Beat the Afternoon Slump” | Talks at Google"},"content":{"rendered":"<p><div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Brain Fuel to Beat the Afternoons Slump | Will Nitze | Talks at Google\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/b_eNfgIDwYs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>Will Nitze studied neuroscience at Harvard University and became fascinated with the human brain from a physiological standpoint. He later found that most people start having difficulty focusing at work around 2:30pm, whether that be brain fog or headaches. He could not find any grab-and-go food items that were geared towards brain function and that was his \u2018aha\u2019 moment that drove him to dive into the health bar industry and in 2017 IQ Bar was born!\n\nWill came in to Google to discuss his research on the Brain-Food Connection and why we chronically eat foods that harm our most valuable organ. For instance, when we think of food, we don’t think of the brain – we think of variables like emotion, cost, and bodily health. Conversely, when we think of modulators of acuity, we think of things like caffeine, pills, and sleep – not food. The reality, of course, is the food has a massive impact on brain function. These misaligned associations cause us to form misconceptions like 1) It\u2019s \u201cnormal\u201d to feel exhausted at 2:30pm 2) Cognitive impairment is just part of aging and 3) We\u2019re genetically predisposed to a cognitive fate. Enjoy!","protected":false},"excerpt":{"rendered":"<p>Will Nitze studied neuroscience at Harvard University and became fascinated with the human brain from a physiological standpoint. He later found that most people start having difficulty focusing at work around 2:30pm, whether that be brain fog or headaches. He could not find any grab-and-go food items that were geared towards brain function and that &hellip; <a href=\"https:\/\/effectsofanxiety.net\/archives\/68621\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Will Nitze: “Formulating and Democratizing Brain Fuel to Beat the Afternoon Slump” | Talks at Google<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[409],"tags":[696,38143,19,37653,16121,37655,38145,38146,37654,35251,34389,36104,38148,38149,38150,38151,38152,38156,38153,38154,38157,38158,38159,38147,37010,38155,38161,34828,38144,37518,38160],"class_list":["post-68621","post","type-post","status-publish","format-standard","hentry","category-health","tag-anxiety","tag-anxiety-and-stress","tag-anxiety-attack","tag-anxiety-books-free","tag-anxiety-disorder","tag-anxiety-games","tag-anxiety-panic-attack","tag-anxiety-panic-disorder","tag-anxiety-relief-games","tag-anxiety-treatment","tag-chronic-stress","tag-coping-with-stress","tag-cure-for-anxiety","tag-cures-for-anxiety","tag-drugs-for-anxiety","tag-help-for-anxiety","tag-herbs-for-anxiety","tag-natural-cure-for-anxiety","tag-natural-cures-for-anxiety","tag-natural-remedies-for-anxiety","tag-natural-remedy-for-anxiety","tag-natural-treatment-for-anxiety","tag-natural-treatments-for-anxiety","tag-panic-attack-treatment","tag-panic-disorder","tag-remedies-for-anxiety","tag-social-anxiety-disorder","tag-stress-anxiety","tag-symptoms-of-a-panic-attack","tag-treatment-for-anxiety-disorder","tag-treatments-for-anxiety"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/posts\/68621"}],"collection":[{"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/comments?post=68621"}],"version-history":[{"count":0,"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/posts\/68621\/revisions"}],"wp:attachment":[{"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/media?parent=68621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/categories?post=68621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/tags?post=68621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}