{"id":3302,"date":"2015-04-28T01:47:26","date_gmt":"2015-04-28T01:47:26","guid":{"rendered":"http:\/\/www.buzzfeed.com\/morganshanahan\/dads-are-rallying-for-amazon-mom-to-change-their-name-to-ama"},"modified":"2015-04-28T01:47:26","modified_gmt":"2015-04-28T01:47:26","slug":"dads-are-rallying-for-amazon-mom-to-change-its-name-to-amazon-family","status":"publish","type":"post","link":"https:\/\/effectsofanxiety.net\/archives\/3302","title":{"rendered":"Dads Are Rallying For \u201cAmazon Mom\u201d To Change Its Name To \u201cAmazon Family\u201d"},"content":{"rendered":"

\t\t\t\t\t\t\t\t\t\t\t\tThe retail giant’s family-discount program is only known as Amazon Mom<\/i> in the United States — it’s known as Amazon Family<\/i> in other countries.<\/b> #AmazonFamilyUS\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

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\n1.<\/span> Parent’s Twitter and Facebook feeds across the US have been lighting up with the following graphic this morning:<\/h2> \t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\"Parent's\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

View this image ›<\/b><\/a><\/p>\t\t<\/div>\t\t\t\t\t\t\t\t\t\t \t\t\t\t

Christ Routly \/ Via daddydoctrines.com<\/a>\n<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n
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\n2.<\/span> The movement has largely been inspired by the passing of Oren Miller, the father and blogger behind bloggerfather.com<\/a>.<\/h2> \t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\"The\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

View this image ›<\/b><\/a><\/p>\t\t<\/div>\t\t\t\t\t\t\t\t\t\t \t\t\t\t

Oren Miller \/ Via bloggerfather.com<\/a>\n<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Miller was a giant in the online parenting community who had long questioned Amazon.com’s branding of their family rewards program as “Amazon Mom<\/a>” in the US, and was championing for a change.<\/p>\t\t\t\t\t<\/div>\n

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\n3.<\/span> Miller wrote often about why he felt the exclusionary name was an issue<\/a>, but never more succinctly than in his February 2013 post promoting another dad’s petition to change the name<\/a> to Amazon Family, as it was known in Canada, the UK and elsewhere.<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n
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“Please sign that petition. Please. It’s not about a name and it’s not about me personally being offended and it’s not about stupid emails about yoga classes. It’s about a company that looks at the US, then looks at England, and then decides that over there, parent equals mom or dad, while here, well, we’re not ready for that yet.” – Oren Miller<\/p><\/blockquote>\t\t\t\t\t\t\t\t\t\t<\/div>\n

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\n5.<\/span> After his death, the community Miller touched so deeply rallied, taking up the #AmazonFamilyUS<\/a> torch as their own.<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n
\t\t\t \t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

View this image ›<\/b><\/a><\/p>\t\t<\/div>\t\t\t\t\t\t\t\t\t\t \t\t\t\t

Via Twitter: @dadonthemic<\/a>\n<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n
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\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

View this image ›<\/b><\/a><\/p>\t\t<\/div>\t\t\t\t\t\t\t\t\t\t \t\t\t\t

Twitter: @DesignerDaddy<\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n
\t\t\t \t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

View this image ›<\/b><\/a><\/p>\t\t<\/div>\t\t\t\t\t\t\t\t\t\t \t\t\t\t

Via Twitter: @DadHype<\/a>\n<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n
\t\t\t \t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

View this image ›<\/b><\/a><\/p>\t\t<\/div>\t\t\t\t\t\t\t\t\t\t \t\t\t\t

Via Twitter: @tshakaarmstrong<\/a>\n<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n
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\n10.<\/span> Doug French, founder of the Dad 2.0 Summit<\/a>, an annual meeting of dads and marketers, spoke to BuzzFeed Life about the #AmazonFamilyUS movement:<\/h2>\t
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“Amazon is a smart, powerful, and progressive company with as recognizable a global brand as there is. Bringing ‘Amazon Family’ in line with its branding all over the rest of the world would be a strong show of support for dads in the US.”<\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n

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\n11.<\/span> So far the #AmazonFamilyUS petition has over 3000 signatures.<\/a>\n<\/h2>\t\t
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Dads are an integral part of the village. A village needs a vendor. Be ours, @Amazon! #AmazonFamilyUS https:\/\/t.co\/RXJsYWnG0L<\/p>\t\t— AHDMatters (@(Dada) Mike Heenan)\t\t<\/a>\t<\/blockquote>\n<\/div>\n\t\t\t\t\t<\/div>\n

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\n12.<\/span> BuzzFeed Life has reached out to Amazon Mom<\/a> for comment.<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t<\/div>

Read more: http:\/\/www.buzzfeed.com\/morganshanahan\/dads-are-rallying-for-amazon-mom-to-change-their-name-to-ama<\/a><\/p>","protected":false},"excerpt":{"rendered":"

The retail giant’s family-discount program is only known as Amazon Mom in the United States — it’s known as Amazon Family in other countries. #AmazonFamilyUS 1. Parent’s Twitter and Facebook feeds across the US have been lighting up with the following graphic this morning: View this image › Christ Routly \/ Via daddydoctrines.com 2. The … Continue reading Dads Are Rallying For \u201cAmazon Mom\u201d To Change Its Name To \u201cAmazon Family\u201d<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[1884,1885,1886,1887],"class_list":["post-3302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anxiety","tag-amazon-family","tag-amazoncom","tag-dad-bloggers","tag-parenthood"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/effectsofanxiety.net\/wp-content\/uploads\/2015\/04\/14301064571422-dads-are-rallying-for-amazon-mom-to-change-its-na-2-9399-1425425117-5_dblbig.jpg","_links":{"self":[{"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/posts\/3302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/comments?post=3302"}],"version-history":[{"count":0,"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/posts\/3302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/media\/3303"}],"wp:attachment":[{"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/media?parent=3302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/categories?post=3302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/effectsofanxiety.net\/wp-json\/wp\/v2\/tags?post=3302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}